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Exam overview

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Dumps

Vendor

Salesforce

Exam Code

(MCE-Admn-201)

Actual Exam Duration

 105 Minutes

TOTAL QUESTIONS

165

Exam Name

Salesforce Certified Marketing Cloud Engagement Administrator

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Exam practice

Exam Q&A

Select an option, then click Show Answer.

Q1: Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers

A: Collect Code

B: Recommendation Code

C: Conversion/Cart Code

D: Email Conversion Code

Correct Answer: B

Q2: Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A: Distributed Sending

B: Distributed Marketing

C: Marketing Cloud Connect

Correct Answer: C

Q3: A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: * Emails will be built using a custom dynamic template for these messages. * Links will vary over time and across campaigns. * Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. * Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

A: AMPscript

B: SSJS

C: SQL

D: HTML

Correct Answer: A

Q4: Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?

A: MobileConnect

B: Content Builder

C: Smart Capture

D: Profile Center

Correct Answer: C

Q5: What does Marketing Cloud authenticate when a user logs in through the user interface?

A: If the user is assigned a role in the parent business unit

B: If the user is logging in from a whitelisted IP address

C: If the user is an API User on their record

D: If the user has login hours enabled on their profile

Correct Answer: B

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