Skip to content Salesforce
(MCAE-Con-201)
105 Minutes
264
Salesforce Certified Marketing Cloud Account Engagement Consultant
A: Define default mail merge values for fields
B: Use HML conditional logic statements
C: Use HML merge field modifiers
D: Define page actions to replace field values
A: User Notifications
B: Social Posts
C: Dynamic Content
D: User Signatures
E: Email Templates
A: AAdd completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
B: Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C: Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
A: To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
B: To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C: To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D: To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
