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Exam overview

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Dumps

Vendor

Salesforce

Exam Code

(MCE-Con-201)

Actual Exam Duration

 105 Minutes

TOTAL QUESTIONS

154

Exam Name

Salesforce Certified Marketing Cloud Engagement Consultant

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Exam practice

Exam Q&A

Select an option, then click Show Answer.

Q1: Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

A: Suppression List

B: Publication List

C: Auto-Suppression List

D: Domain Exclusion

Correct Answer: A, B

Q2: Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

A: Synchronized Data Sources only push data every 15 minutes

B: ContactID was used as Subscriber Key

C: Email Address was used as Subscriber Key

D: Individual Level Tracking was not selected in Marketing Cloud Configuration

Correct Answer: A, D

Q3: Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). * The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. * A Customer Reference DE is updated daily and holds subscriber information. * The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items. * The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. * If the web analytics file is empty, NTO does not want the automation to finish running. Which order of activities should be used to fulfill this requirement?

A: Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B: File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >Query Activity for file two > Data Extension Entry

C: File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D: Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Correct Answer: B

Q4: Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A: Scheduled Automation

B: File Drop Automation

C: SQL Query

D: Decision Split

Correct Answer: B, C

Q5: Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A: Ask the content team to create more images in order to diversify the asset pool.

B: Set a Fallback Asset.

C: Utilize Einstein Engagement Frequency to send the emails less often.

D: Set Fatigue Rules for the product Asset Classes.

Correct Answer: A

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